Do you use images effectively, and enough in promoting your business? It can be a difficult task when you don’t have many relevant images, and even when you do. This post contains a few tips about how businesses can get the most out of their commissioned photography.
Now you might consider Composed in various ways. That guy who shoots loads of football and tweets really boringly about it. Or maybe that person who shoots some nice street stuff now and then, but is a bit too obsessed with puddles.
As well as the above, images are also provided to businesses; all sorts of businesses. From cleaning companies and recruitment consultancies, to IT and tech start-ups. Commissions in recent months have included a van rental outlet and a life sciences business; and taken me to visit a busy construction site and a homeschooling blogger. I welcome commercial photography enquiries from pretty much anyone.
As a naturally inquisitive, or some might say nosey sort of person, it’s always interesting to get an insight into the diverse business worlds of other people, seeing what makes individuals and the economy tick on a local level.
Composed is available to shoot people and products, headshots of key staff at specific locations and offices which are hives of busy activity, and the key products or services they sell.
Reflecting the unique, authentic messages of what your business offers and who your people are: this is what the right images should convey. Not the stock, vanilla images of pretty people in high rise city towers shaking hands. You usually only learn from those images that a business isn’t too concerned about showing its customers who they really are. That in itself concerns me as a potential customer, partner or stakeholder.
Images are important in websites and through social media channels. You need to have vehicles of engaging content to consistently deliver your business messages. That content and those messages need to be visually compelling. (If you need help with those messages, sister branch Composed Communication might be able to help you out).
Outside of the online world, images play an important role in promotional literature, brochures, annual reports, greetings cards and exhibition stands.
And once you have a set of photography you’re pleased with, it doesn’t stop there. Really consider how you can squeeze out the maximum possible value for your audience. Don’t forget what you have. Take some time to devise a strategy alongside a calendar – either online or off, so you don’t miss any great opportunities to use the images.
— Mark Hawkins (@MHphotos_) December 12, 2014
This can be vital, because it’s not uncommon for organisations to gladly commission, receive and pay for a selection of good quality images; then forget about them. Which can feel like a huge waste.
There’s a few extra pointers to avoid such a scenario in this blog post, ‘Using photography for sticky online content’.
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